There are a number of ways to improve organic traffic to your website and it is important to focus on those that are most relevant to your business. By creating high-quality content, making your website user-friendly, and measuring and improving your results, you can attract more visitors and convert them into customers.
Read below some of the insights from the presentation given by Max Oliveira at the New2Business Network event in May.
Max Oliveira at New2Business Networking
Happy reading! 🙂
- Define Clear Goals
- Know your Customer
- Customer Experience
- Call to Action
- Quality Content
- Measurement & Analytics
- Conclusion
Define clear goals
When creating a strategy for improving organic traffic to your website, it is important to first identify and then set clear goals. Doing so will help ensure that everyone involved understands what needs to be accomplished and can work together to devise a plan that is realistic and achievable.
Define which pages you want to increase the number of visitors and what are the expected actions they should take.
Know your customer
Understanding who is your ideal customer will help you determine what type of content to create that will be the most relevant and useful to them. Once you know your target audience, you can then start creating content that appeals to them and addresses their needs.
Some questions you may want to ask yourself when trying to determine your ideal customer include:
- What problems are they trying to solve?
- What are their demographics?
- What are their interests?
- What needs do they have that your product or service can address?
- Where do they tend to spend their time online?
- Creating buyer personas can be a helpful exercise in this process as it can help you to more clearly visualize who your target customer is.
Focus on Experience
The competition for attention online is fierce and one of the best ways to set your website apart is by ensuring that visitors have a positive experience when they interact with it. This means creating a user-friendly design, easy to navigate pages and helpful and informative content.
It is also important to ensure that your website loads quickly and is mobile-friendly as more and more people are using their smartphones and tablets to access the internet.
Define clear CTAs (Call to Action)
Make sure that it is clear what you want visitors to do when they come to your website. Do you want them to make a purchase? Subscribe to your newsletter? Download a white paper or e-book?
Whatever the goal may be, make sure that it is easy for visitors to take the desired action.
By creating a website that is enjoyable and easy to use, you’ll be more likely to keep visitors engaged and coming back for more.
Generate High-Quality Content
One of the most important aspects of improving organic traffic to your website is to generate high-quality content. This content should be well-written, informative, and relevant to your target audience.
It is also important to ensure that your website is updated regularly with fresh content to keep visitors coming back for more. A good way to do this is to create a blogging schedule and commit to publishing new articles on a regular basis.
In addition to written content, you can also create other types of content such as videos, infographics, and images to help break up the text and make your website more visually appealing.
By creating high-quality content, you’ll be more likely to attract organic traffic from search engines as well as social media users.
Measure and Improve
As with any marketing strategy, it is important to track the results of your efforts in order to determine what is working and what needs to be improved.
Some key metrics you may want to track include:
- Number of visitors
- Bounce rate
- Time on site
- Number of page views
- Referral sources
All this information can be obtained by connecting your website to Google Analytics, Google Search Console and other solutions like Hotjat, which give you access to screen recordings and heatmaps of real interactions.
This will help you understand how people are interacting with your website and where there may be room for improvement. By constantly measuring and analyzing your results, you can make the necessary adjustments to improve your organic traffic over time.
Conclusion:
In order to improve organic traffic to your website, it is important to focus on the techniques that are most relevant to your business. By creating high-quality content, making your website user-friendly, and measuring and improving your results, you can attract more visitors and convert them into customers.
If you would like assistance in implementing these strategies or need an SEO audit of your website, our team at ZBRA is here to help. Just e-mail us at hello@zbramarketing.com for a FREE consultation.
Max is the founder of ZBRA Marketing, a leading digital marketing agency based in Dorset,UK. With over 15 years of experience driving growth through marketing strategy, SEO, PPC and CRO, Max has worked with major global companies across diverse sectors in South America and Europe.
He takes a data-driven approach to creating tailored solutions that transform brands’ online presence and success.
Through ZBRA, Max provides strategic consulting and services including SEO, PPC, CRO and data analytics to help companies connect with their target audiences and accelerate their digital growth.
