Google Search algorithms had anoter major update in October 2023.
Watch this video to understand how this will affect your website and to know what to do about it.
Google has once again adjusted the landscape of SEO with their latest October Core Update.
If you’ve been wondering why some websites are experiencing shifts in their rankings, we’ve got the breakdown for you:
🔍 What Happened?
Google rolled out two major adjustments affecting how websites are ranked. Depending on various factors, some sites might see a dip in their rankings, while others could experience a boost.
📌 Details of the Updates:
Spam Update: This specifically targets and penalizes content that Google deems “spammy.” It’s all about ensuring a clean, valuable user experience.
Core Update: A broader and more intricate evaluation of your website’s content. This isn’t just about one aspect or another; it’s a comprehensive look at the entirety of what your site offers.
🔑 Key Take-Aways: The ongoing changes emphasize the undeniable importance of a robust, long-term SEO strategy. Reacting to the updates isn’t enough; it’s about proactively ensuring your content is consistently helpful, unique, and tailored to your audience.
Need a deeper understanding or want to evaluate where your site stands? Request an SEO Audit to get a clearer picture.
Max is the founder of ZBRA Marketing, a leading digital marketing agency based in Dorset,UK. With over 15 years of experience driving growth through marketing strategy, SEO, PPC and CRO, Max has worked with major global companies across diverse sectors in South America and Europe.
He takes a data-driven approach to creating tailored solutions that transform brands’ online presence and success.
Through ZBRA, Max provides strategic consulting and services including SEO, PPC, CRO and data analytics to help companies connect with their target audiences and accelerate their digital growth.