If you’re an eCommerce business, then you know that online visibility is key to your success. You may be wondering how you can improve your site’s SEO and start showing up on search engines. Luckily, there are a few things you can do to boost your rankings and bring more visitors to your online store. In this post, we’ll outline some of the best tips for improving your eCommerce SEO results. Keep reading to learn more!
Ecommerce SEO strategy
SEO is a critical component of any eCommerce business’s success. After all, if potential customers can’t find your site, they can’t purchase your products, and SEO is especially important for brands that are still building awareness or just don’t have the budgets to compete on paid search.
There are a few SEO strategies that are particularly important for eCommerce businesses. Here are some tips to help you start to get on track:
1. Make sure your eCommerce website is mobile-friendly
If you’re an eCommerce business, then making sure your website is mobile-friendly should be one of your top priorities. According to recent studies, as many as 60% of all online traffic now comes from mobile devices, so if your website isn’t optimized for mobile users, you’re missing out on a lot of potential customers.
There are a few things you can do to make your website more mobile-friendly. First, make sure all of your content is readable on mobile devices. This includes making sure the text is big enough and that there are no awkward layouts that will be hard to navigate on a small screen. You should also use a responsive design for your website, which will automatically adjust the layout depending on the device the user is using.
Loading speed matters for search engines and visitors
Another important thing to consider is your website’s loading speed. Mobile users are notoriously impatient, so if your website takes too long to load, they’re likely to leave before they even have a chance to see what you’re selling. Make sure you optimize your images and reduce the size of any files that are slowing down your page.
Finally, make sure your website is easy to navigate on a mobile device. Place important links in an easily accessible location, and avoid using too many pop-ups or ads that will take up valuable screen space.
If you follow these tips, you’ll be well on your way to creating a mobile-friendly eCommerce website that will attract more customers and boost your sales.
2. Keyword-rich titles and descriptions for your products
When it comes to product marketing, one of the most important things you can do is keyword research. Keyword research helps you to understand what terms customers are using to search for products like yours, and how often they are searching for them.
You can use this information to optimise your product titles and descriptions, making it more likely that potential customers will find your products when they are looking for them.
Although page titles and meta descriptions are not a ranking factor, proving accurate information with relevant keywords will increase your click-through rates and reduce the chances of having your content changed when displayed on search results.
In addition, keyword research can also help you to understand what features and benefits are most important to potential customers, allowing you to focus your marketing efforts on those features. By taking the time to do keyword research, you can make sure that your products are more visible to potential customers, leading to increased sales.
Product Descriptions
When customers are looking for a product online, they want to know as much about it as possible before they make a purchase. This is why product descriptions are so important – they provide potential customers with the information they need to make an informed decision. Unfortunately, many online retailers overlook the importance of accurate and comprehensive product descriptions, resulting in poor SEO performance.
Product descriptions are one of the main factors that search engines use to determine whether an e-commerce website is relevant to a customer’s search query. In other words, if your product descriptions are inaccurate or incomplete, your website is less likely to show up in search results. Furthermore, customers are more likely to bounce from your website if they can’t find the information they’re looking for.
This example from Nike showcases a good example of how to write an effective product description that does not include target keywords such as racing shoes but also is written to elicit emotions from the visitors.
This means that not only will you lose potential customers, but your website’s ranking will suffer as well. To ensure that your online store is performing as well as it should be, be sure to include accurate and comprehensive product descriptions. Your customers will thank you for it.
3. Generate high-quality backlinks from reputable websites
Backlink generation is an SEO strategy that eCommerce businesses can use to increase their website’s authority. One way of generating backlinks involves finding high-quality websites in your industry that are relevant to your business and then reaching out to those websites to ask if they would be interested in linking to your content.
One of the most important things to keep in mind when generating backlinks is that you only want to approach websites that are high-quality and relevant to your business. If you reach out to low-quality websites or websites that are not relevant, you’re likely to get a negative response and could even damage your website’s SEO ranking.
When reaching out to potential backlink partners, it’s important to be professional and courteous. You should explain why you think their website would be a good fit for a backlink, and how their visitors can benefit from the value extracted from your content, which reinforces the importance of creating high-quality content to generate results.
If you’re successful in generating backlinks, it can have a significant impact on your website’s organic traffic. Not only will your website rank higher in search engine results pages (SERPs), but you’ll also see an increase in referral traffic from other websites.
4. Optimise your images for Google search
Product images are an essential element of any eCommerce website- they help potential customers to visualise the items that they are interested in buying, and can be a major factor in whether or not they decide to make a purchase.
However, images can also play an important role in your website’s search engine optimization (SEO). By optimising your images for Google search, you can improve your chances of appearing in the top results for relevant keywords, and drive more traffic to your site.
Make sure to get professionally taken pictures that showcases your product in detail. Think about which of the pictures below you fell more compelled to click on the search result.
There are a number of things that you can do to optimise your images for SEO, including using descriptive filenames and alt text, making sure that you have as many high-quality images as possible for each product and ensuring that images are the right size and format.
By taking these steps, you can ensure that your images are working hard for you, and help to boost your e-commerce SEO results.
5. Add customer reviews to your product pages
As an online shopper, have you ever been to a product page without any customer reviews? Were you more likely to buy the product? Probably not. customer reviews are important because they give shoppers an idea of what others have thought about the product, and whether or not it’s worth buying. In fact, customer reviews can be so powerful that they can actually improve conversions on product pages.
A study by ComScore found that customer reviews can have a significant impact on conversion rates. In the study, they looked at customer reviews on two different sites: one with customer reviews and one without. They found that the site with customer reviews had a conversion rate that was 12% higher than the site without customer reviews.
Great customer reviews can also increase your revenue – “Consumers Willing to Pay at Least 20 Percent More for 5-Star Service than 4-Star Service”
The power of customer reviews is clear. If you’re looking to improve conversions on your product pages, adding customer reviews is a great place to start. Not only will it give your audience more information about the product, but it will also show them that others have had positive experiences with the product – which can be enough to convince them to make a purchase.
Bonus Tip: Offer free shipping on orders over a certain amount
Although this is not an SEO tip, offering free shipping is one of the best ways to increase sales for an online business. By offering free shipping on orders over a certain amount, businesses can encourage customers to spend more money on their products.
Additionally, free shipping can draw new customers to try out a brand’s products. In today’s competitive market, free shipping is one of the most effective ways to stand out from the crowd and increase sales. By offering this perk, businesses can attract new customers and boost their bottom line.
So, what are you waiting for? Start improving your SEO results and watch your eCommerce business grow. Need help getting started? Our team of experts can guide you through the process and make sure that your site is primed to rank high in search engine results pages (SERPs). Contact us today to get started!
Max is the founder of ZBRA Marketing, a leading digital marketing agency based in Dorset,UK. With over 15 years of experience driving growth through marketing strategy, SEO, PPC and CRO, Max has worked with major global companies across diverse sectors in South America and Europe.
He takes a data-driven approach to creating tailored solutions that transform brands’ online presence and success.
Through ZBRA, Max provides strategic consulting and services including SEO, PPC, CRO and data analytics to help companies connect with their target audiences and accelerate their digital growth.
