Tevez Cut is a Bournemouth based barbershop with an active and strong presence on social media.
For this project, the challenge was to create a Halloween campaign to generate awareness for the brand to reach new customers.
To achieve the goal we have decided to create a short horror video titled “Don’t worry, we will take care of you” were a gang of apparently evil clowns kidnapped the main character, driving the story to a twist and revealing that they only wanted to take care of his hairstyle.
This video has generated 15k views and 3.5k actions on social media with a CPA of £0.05.