Allais Prince
We are excited to announce the launch of a new e-commerce website for Allais Prince. The website was developed using Shopify and the process has included a virtual product visualisation to help the owner see what their products would look like before production. This project marks another successful collaboration between ZBRA Marketing and Allais Prince.
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About the Client
Delirium Jewellery is a woman-owned brand focused on delivering high-quality products at a fair price to empower women through the expression of beauty.
Project Scope
Delirium has approached us for brand launch consulting, helping them to understand and define their tone of voice, identity, e-commerce platform and marketing strategy.
Deliverables
Logo: We have designed the logo and brand manual to help the client to maintain a consistent presence across all channels.
Website: Before going to the design, we supported the client to choose the best platform for their needs. Shopify was chosen for the flexibility and scalability that the platform offers, allowing the business to focus on its core activities without spending time and money on overcomplex solutions.
Photography: Bringing the products to the digital life. Having a great product is the first step, but it was important to deliver high-quality images that would translate the essence of the brand through the screen.
Marketing: We have created a tailored marketing strategy to help Delirium to launch its first online campaign to drive traffic to the website. The Digital Marketing strategy has contemplated PPC, Social Media Ads and SEO.
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